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Sentient Research Publishes Peer-Reviewed Manuscript on its Innovative Social Media Platform for Hepatitis C Testing

Aaron Plant from Sentient Research and other investigators from Sentient and UCLA have published findings from an evaluation of Test4HepC, an online/social media platform to encourage HCV testing among ‘baby boomers’, in the March 10, 2019 issue of the journal Health Promotion Practice.

The paper describes the evaluation of Test4HepC, a Sentient-developed program that uses social media and a website to promote HCV testing to baby boomers (individuals born between 1945 and 1965) in Los Angeles County, California. The results showed that, within 1 month of visiting the website, 24.5% (74) of survey participants tested for HCV, 67.6% (50) received a negative HCV antibody test result, 2.7% (2) received a positive HCV antibody test result, and 25.7% (19) had not received their results as of taking the survey. Most of those not tested (60.5%) reported intention to test.

Qualitative interviews suggest that Test4HepC increased baby boomers' perception of HCV risk and encouraged testing. Social media is a promising strategy for promoting HCV testing to baby boomers. Expanding Test4HepC to other areas and prioritizing the highest-risk baby boomers could enable many people with HCV to benefit from new treatments.


Test4HepC: Promoting Hepatitis C Testing to Baby Boomers Using Social Media.
Plant A, Snow EG, Montoya JA, Young S, Javanbakht M, Klausner JD. Health Promot Pract. 2019 [Epub ahead of print].

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